Management Information system (journal) Research Paper - 1

Management Information system (journal) - Research Paper Example Communication, however, can be based on wire basel or wireless, whereby wire basel includes coaxial, fiber optic and twisted pairs, while wireless includes sat., mic., cell phone, radio. In networking, protocol includes TCP, HTTP, Bluetooth and USB. System development, on the other hand, can either be long term or short term depending on the nature of the project. In developing a system, there are certain steps that must be followed for it to be a success. The foremost step is the formation of a team that will go through the whole process. This step is then followed by system analysis followed by a feasibility study, a study which analyzes the practicability of the project in various capacities. System design then follows next, which includes buy, lease, outsource and build. This is closely followed by a significant step of coding and testing. User stage then follows whereby the system is tested, documented, training conducted and implementation plan developed. Lastly, operation maintenance and audit comes into play, which marks the last stage of system

Platos Philosophical Significance (in Regards to Metaphysics, and Ethics Essay Example for Free

Platos Philosophical Significance (in Regards to Metaphysics, and Ethics Essay Philosophy spans the reaches of the human mind in countless topics, but is often divided into three main branches: metaphysics, the study of the nature of existence; epistemology, the study of knowledge and truth; and ethics, the study of morals. One of the first philosophers to look at these fields is Plato (427BCE-347BCE), whose writings are incredibly influential. Plato’s work lays the fundament for philosophy because of his cohesive contributions to the fields of metaphysics, epistemology, and ethics. Firstly, Plato’s work with Forms greatly influences metaphysics. He contributes the idea of the Forms which exist as â€Å"eternal and perfect ideals that exist in an unchanging, perfect heaven (via Velasquez, 2002, p. 84). [2] The Forms contrast with worldly matter; this contrast leads to Plato’s next contribution to metaphysics, his concept of â€Å"Two Worlds. † Plato divides reality into the worlds of senses and forms, the latter of which he considers to be true reality and where the soul resides. Finally, Plato’s description of the tripartite human soul greatly influences St. Augustine’s religious work on Christianity 800 years later. Therefore, Plato’s Forms helped shape metaphysics. Secondly, Plato’s Forms and myths built the foundation for epistemology. Plato argues that due to the souls unchanging nature, the process of â€Å"learning† is the soul’s recollection of knowledge. He also provides two myths, both closely related to his metaphysical works. In the first, the Chariot Allegory, Plato describes a charioteer en route to heaven, in which there exists â€Å"true reality [the forms] with which real knowledge is concerned (as cited by Velasquez, p. 84). The journey is impeded by an unruly horse that represents ignobility. The concept of the journey’s difficulty is mirrored, finally, in the Allegory of the Cave, which discusses ignorance and the escape thereof. Thus, Plato’s myths form the basis of epistemology. Finally, Plato’s work in ethics regarding justice is among the first and most influential. Firstly, he defines justice as the balance between the three parts of the tripartite soul. Thus, his justice theory states that justice in both the state and the individual is defined by â€Å"harmony between the various parts for the good of the whole† (Velasquez, 2002, p. 630). This justice theory shows cohesiveness with Plato’s tripartite theory of the soul. Finally, Plato associates justice with merit: individuals are treated proportionally to their talents and accomplishments. Hence, Platos philosophies regarding justice form the starting point for the field of ethics. In conclusion, Plato’s writings act as a basis and connection for the three main branches of philosophy: metaphysics, through his Forms; epistemology, through his myths; and ethics, through his justice theory. His influence on philosophy and society is expansive and, as such, Plato is one of the most significant philosophers. That his ideas are still being taught to modern day shows the true nature of philosophy: to pose questions so profound that they cannot be answered 2500 years later.

Eulogy for Son :: Eulogies Eulogy

Eulogy for Son It has become immensely clear to me that words cannot adequately or sufficiently describe the meaning and value of Michael's short life. However, I have a compelling need to tell you of the things you already know about Michael. From my perspective as his father, I can say that I am so very proud of Michael; not because he studied and worked hard in school as I wanted--he didn't; not because he attained great awards as I wanted--he didn't achieve these either. Michael found his own direction and accomplished more meaningful things in his short life. Maybe God took him because he already touched more hearts than most of us can touch in a full lifetime. In only 19 years he has touched the hearts of all here and many who could not be here. Our hearts are so sad now because Michael had made them so glad. Michael made us smile and Michael made us laugh. His many many friends will universally attest to that! As Al noted, "The love you take is equal to the love you make and Michael sure mad e a lot!" Not only did he reach a hand of friendship to us, but he extended it halfway around the world to Novomoscovsk, Russia. Because of Michael, our sorrow is shared by a Russian family; a family who also has three sons and with whom we continue to enjoy a close friendship. I am sorry his adopted Russian brother, Alec with whom Michael shared a year of school, fishing and fun, cannot be here with us today. However, I am so glad that Kris, Al, Dan and Laurel are here. Michael was our middle child and was the glue that held us close. To Kris, Michael was her little brother whom she helped raise and take care of; who grew up to advise her of what clothing looked best when she was in doubt; and who habitually stole her clean socks, a pair of which he is wearing now. To Al, whose school pals have moved away, Michael simply became his best friend and closest companion. For Dan, whom Michael watched over, protected, understood and loved for his uniqueness; together they shared a common interest i n computers which Michael had sparked and fostered. He was Daniel's teacher and mentor. To Laurel, Michael was her idol whom she deeply loved and admired.

SWOT Analysis of Tesco

One of the strengths of Tesco is both goods and mall environment have high standard of quality control. The goods provided in Tesco is many, for example Daily necessities. Tesco have market presence in the world each Tesco has sufficient and diversification goods to satisfy the customers. Tesco has an own stockroom to keep the stock. Tesco has a system of positioning to place the goods. Customers can get their goods immediately without ordering. Clean and comfortable environment of Tesco also attracts many customers to buying goods at there. Besides, the customers of Tesco are satisfied that they get value for their money. Tesco guarantees this by Price check survey, Club card scheme and Tesco range products. For the workers inside the Tesco, they are taught ways to serve customers politely and how to fulfill the need of customers successfully. Tesco is good in marketing expertise too. Tesco's format of stores such as extra, home plus, superstores, express and teso. com gives the consumers the convenience and they are highly respected by the consumers. Weaknesses. The weaknesses of Tesco are that it is still largely dependent on UK for its sales. it is doubtful if it will support fair-trade cotton clothing objectives. The business model that Tesco is using is suitable for UK and not for the rest of the world. Even though Tesco sales are growing from low priced items there is fall in sale of non-essential and high priced products. If fair-trade cotton clothing are perceived as non-essential, its sales objectives will not be achieved. Tesco has suffered from bad debt, credit card arrears and household insurance claims. This is financially debilitating. Opportunities Tesco can exercise a high degree of buying power to ensure that it has economies of scale in its fair-trade cotton clothing line. The growth opportunities n Europe and Asia provides excellent opportunities for growth. Most importantly, the growth of online sales shows excellent opportunity for increasing the sales of Tesco. For example, growing online shopping in the UK. In Germany cotton clothing has good opportunity because it has the endorsement of Tesco brand; it has the marketing channels of Tesco, and the backing of an excellent product mix. If fair-trade cotton clothing offers a good product for money it will get a good reception in Germany. Threats There are some competitors exist in market to substitute Tesco. Giant is an example. Giant provides Daily necessities too. In fact, Giant is not famous than Tesco in both goods and service. The goods sold in Tesco is many and even cheaper than Giant, but Giant is the one of competitors for Tesco. Besides, government regulation is one of the threats. For example, when government increase the food or goods cost, it will affect the customer of Tesco decrease.

Ritual – wine taralli

Nonna's Wine Taralli In a tiny house surrounded by a forest of fig trees in Rende, Cosenza, Calabria, my great great grandmother taught her little granddaughter how to make â€Å"Nonna's Wine Taralli. † That little girl would eventually become my grandmother and she would also teach me the art of wine taralli-making. Two cups of my grandfather's homemade white wine, fourteen ounces of canola oil and sugar, two teaspoons of baking powder, an envelope of â€Å"Lievito Bartolino,† three and a half pounds of flour and â€Å"un po' di aranzi,† as my Italian grandmother says, which are the licorice-flavoured seeds of the nise.These ingredients combine to make â€Å"Nonna's Wine Taralli† – a cookie-textured, ring shaped and slightly sweetened version of the traditional Italian taralli, whose recipe has been passed on for generations by the women in my southern-Italian family. Come fall and spring, a grandmother makes an abundance of wine taralli in the pre sence of daughters and granddaughters who watch intently and help accordingly.According to Searle's Taxonomy, the making of â€Å"Nonna's Wine Taralli† is regarded as ritualistic behavior as it is collective, formal, performance and formative, trengthens existing social statuses and relationships, and exudes ultimate goals. To begin, the making of â€Å"Nonna's Wine Taralli† is consistent with Searle's Taxonomy as it is collective, meaning there are at least two people (Searle 19) as well as formal since it calls for conformity, cannot be improvised and is not spontaneous (20). The activity is collective. It involves at least two and at most three women: a grandmother, her daughter and her granddaughter in any which combination.The activity is formal. Each and every ingredient is essential. There is not much, if any, room for improvisation. The flavour is entirely dependent on each and every ingredient. If certain ingredients are missing, sacrificed or substituted, the wine taralli will not taste as they are expected to taste and should taste. There is not only an expected taste, but also an expected and fixed order of events. The beating of the oil, sugar and white wine come first, followed by the sifting of the flour, baking powder, â€Å"Lievito Bartolino† and â€Å"aranzi,† then the kneading of the dough, the cutting of the strips and finally, the formation of the rings.Furthermore, the activity is performance. It can be seen as performance as it is bodily and demands its participants submit to a particular role (22). The activity involves the beating and sifting of the essential ingredients and the kneading of the dough through folding, pressing, and stretching, which require steady hand and wrist movements. It also involves roles which are quite fixed and unchanging. I recall standing on top of a chair in order to reach the counter of my grandmother's kitchen at the young age of five.I watched her perform er role which involve d kneading the dough with her strong hands as I waited anxiously for my role to come, which consisted of rolling the soft dough into strips and then forming them into the taralli's distinct ring-like shape. Throughout the years, the roles between my grandmother and I have remained the same. Finally, the making of wine taralli is formative and strengthens existing relationships and social statuses (24). An abundance are made to last several months since we gather only twice a year to make them.Since so many ot them are being produced at one time, he participants, especially young granddaughters like myself, have the opportunity to develop the ability to create and perfect the art of taralli-making. It also allows participants to strengthen existing familial and cultural bonds and social statuses. The familial bond between grandmothers, mothers and daughters and the familial status of being a member of this particular family are present and strengthened. The cultural bond that is shar ed in being members of the Italian heritage is strengthened by the practicing of an age old cultural tradition.The bond of womanhood is trengthened in that the participants are exclusively Italian women from the same family. These bonds are present while not explicitly stated. While there is only a small group of participants, the bonds and social statuses that are shared amongst them are strong and meaningful. A popular Italian saying that is spoken by my grandmother when making wine taralli is, â€Å"one can resolve any argument over a glass of wine and a handful of taralli. † As I get older, it becomes more clear to me what the ultimate goals of this ritual are and how they are achieved.

My Relationship with Time and Its Effect on Happiness

My Relationship with Time and Its Effect on Happiness The question about my relationship to time and happiness, I feel totally confused. On the one hand, I agree that those who wake up early have a possibility to complete more things; however, on the other hand, those people who likes to go to bed later and to sleep more in the morning they just cannot be happy waking up in the early morning.Advertising We will write a custom essay sample on My Relationship with Time and Its Effect on Happiness specifically for you for only $16.05 $11/page Learn More Our lives consist of the present moments and chances that we should use. But, isn’t it the same if one gets up early, but goes to sleep also early and one sleeps in the morning but awake until the midnight or late? Both persons are able to accomplish the same range of things, being in a good mood and have a lot of energy. It is obvious that all people are different when it goes about the biological and diurnal rhythm. Therefore, I think that one can be happy , satisfied and full of energy only in case if one lives according to one’s rhythm. Eventually, I think that it is necessary to use time correctly, to sleep well and to work in the most productive hours. In the article â€Å"Be Happier: Wake Up Earlier† Rubin says, â€Å"if I want to feel happy, calm, energetic, and mentally sharp, I must get enough sleep† (Rubin, â€Å"Be Happier: Wake Up Earlier†). Obviously, such statement is absolutely correct. However, I disagree with author when he talks about the advantage to get up early. Rubin says that he gets up at 6 am would like to do it at 5 am. I can conclude that his job includes the early working hours; therefore he can back home early and sleep. Such schedule is absolutely unacceptable for those who have the night shifts or works after lessons. Moreover, students usually spend more time studying and working even in case if they have to go to university in the morning. And it is wrong to insist that such schedule makes them unhappy. It is just the circumstances that require the particular rhythm. Also, Rubin asserts that to think about time is â€Å"one of the great challenges of a happiness project† (â€Å"Be Happier: Wake Up Earlier†). For Rubin, time is a master who can dictate the regulations. As for me, time is a worker that should be used in the most appropriate, adequate and effective way. Obviously, Rubin is right saying that the structure of our day reflects our interests, physical characteristics, temp of life and a field of activity. He emphasizes an importance of changing of a shift in order to make a day different. Eventually he concludes that only that schedule is right which is good for a particular person. In this position, I totally agree with Rubin. Sometimes it can be helpful to change day-schedule and rhythm. However, it is important to make sure that such change is good for one’s health and ability to work or study. For me, it is always hard to get up early. Although I have to study starting from the morning to accomplish a lot of work, I cannot compel myself to get up earlier and immediately. After all, it is the best moment when I can lie in a bed and think about all good moments that a new day will provide. However, it is better to get up fast and to prepare myself to university.Advertising Looking for essay on rhetoric? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hodgkinson say that from the early childhood parent starts a brainwashing process commanding children to get out from bed (2007, p. 2). On the one hand, such methods are helpful and teach children do not waste time. However, on the other hand, it can be bad for health if one needs to neglect one’s biological rhythm. Nevertheless, in case of pupils, parents do it right. Or how else they can convince their children do not be idle? Everyone should understand a real value of every second. Perhaps, s uch statement sounds pathosly, it is absolutely true. A successful person knows how to allocate one’s time and how to use it in the most effective way. Obviously, it is impossible to be happy staying in a bed and simply being idle. Form my personal experience, I know that it is absolutely possible to change the rhythm according to my needs and working schedule. Although it may be complicated at the beginning, however, the eventual result is worth to subject one’s body to be under such pressure. Hodgkinson discusses about the historical attitude of people to sleep and idleness. Concluding that naturally people always behave in the same way, being lazy and idle, he suggest a great method for those who can hardly wake up early (2007, p. 4). He says that one should prepare a cup of coffee and set the alarm half an hour before one has to get up. When alarm triggers, one drinks coffee and goes to sleep again. After half an hour one will be awake due to the work of caffeine. I think that everyone should take this method into account. Obviously, not all of us can plane daily schedule according to the biological rhythm. Therefore, it is necessary to train body and mind to work in the concrete time needed for the work or study. Looking at the human life time, I agree with all statements that our life is worth to use every second with mind. Happy person is not the one who stays in bed all day long without any reason. Many times I heard how people complain about a lack of time. The cause of such situation is an idleness and unwillingness to get out from bed fast. However, it is also highly important to take into consideration that every person has one’s own biological rhythm that implies the most effective working hours. In case if one needs to work early or vice verse at night hours, it is possible to use some methods in order to train one’s body and mind. Evidentially, happiness is a deep essence that cannot be conditional by time only. Howev er, the discussion about happiness always involves the reflections about time. Every century dictates its rules and the distinctive feature of our century is a high speed of life. This situation should motivate everyone who wants to achieve the results and develop one’s life. Therefore, if one wants to be in time, it is necessary to use this time accordingly. Obviously, the correct and appropriate use of time is an important issue that can help everyone to be in a good mood, full of energy and ready to work hard in order to achieve the outstanding results, to be successful and respected person.Advertising We will write a custom essay sample on My Relationship with Time and Its Effect on Happiness specifically for you for only $16.05 $11/page Learn More Reference List Hodgkinson, T. (2007). How to be Idle: A Loafer’s Manifesto. US: HarperCollins. Rubin, G. (n.d.). Be Happier: Wake Up Earlier. Retrieved from https://psychcentral.com/

The roles Of Alfieri in the play A View From The Bridge Essay Example

The roles Of Alfieri in the play A View From The Bridge Essay Example The roles Of Alfieri in the play A View From The Bridge Paper The roles Of Alfieri in the play A View From The Bridge Paper As a character, Alfieris attitude towards Eddie also changes throughout the play. Initially, during their first meeting, his attitude towards him is formal and quite professional, with Alfieri simply looking at the problem put forward to him from a legal point of view and thus is not able to be very helpful. However by the second meeting between the two, he gradually becomes more involved and desperate to try and prevent the impending disaster, pleading with Eddie to let Catherine go and not to do anything he will regret: Let her go. And bless her You wont have a friend in the world Eddie! Even those who understand will turn against you, even the ones who feel the same will despise you! . At the very end of the play, when Alfieri gives his closing speech once again as a narrator, he gives the audience the moral of the play: And yet, it is better to settle for half, it must be! , which means that it is better to compromise and settle for half rather than lose everything as Eddie did. Instead of settling for a portion of Catherines love, he wanted her all for himself and this led to him not only losing her but also losing his name, the respect of his society, his friends, his family and everyone that he ever cared for and loved. It could be said that Alfieris role is also to play the voice of the audience. While watching the play we the audience also want to be involved and would want to warn Eddie of the corollaries of his actions such as when he decides to report Rodolpho and Marco to the Immigration Bureau. Alfieri voices all of these thoughts and opinions during his meetings with Eddie and allows us indirectly to feel more a part of the action. Lastly, Arthur Miller could also have included Alfieri to convey his own thoughts and feelings, seeing as in the past he has openly expressed his disappointment that critics were misinterpreting the meanings behind his plays, namely The Crucible. By utilizing Alfieri, Miller ensures that the themes and morals of the play are made explicitly clear, such as the need for compromise, the idea of powerlessness and timelessness and the idea of inevitability. In doing this Miller is able to voice his own opinions and ideas he feels strongly about to the audience. In conclusion Alfieri plays a variety of roles in the play, some more prominent than others but it must be asked: is he really necessary? Regarding the actual events of the play, the idea and theme of inevitability and powerlessness makes it clear that as an actual character, Alfieri doesnt really make much of a difference to the plays outcome seeing as nothing could have stopped the imminent disaster. However in regards to his interaction with the audience, I feel that Alfieri is somewhat important in putting forward useful information and ideas. By giving background information and general pieces of information, he introduces and sets the mood for scenes, he brings about feelings and evokes emotion and he allows for the smooth, continuous flow of the play, which ultimately increases the viewing pleasure for the audience. Finally, he is also important in making the audience feel more involved in the plays action and is important to the author, who voices his ideas and feelings through him. All this combined leads to my belief that although Alfieri is not absolutely vital to the play, he is nevertheless important and definitely helps in increasing the enjoyment of watching for the audience, which is after all, the whole purpose of a play.

Gray vs. Grey

Gray vs. Grey Gray vs. Grey Gray vs. Grey By Maeve Maddox A reader asks, Would you please explain the variation in spelling of the word gray vs. grey? Short answer: gray is standard American spelling and grey is British spelling for the same color. The spellings have bounced back and forth. The Old English stem was spelled grÇ £g. According to the OED, †The variation between spellings in ei, ey, etc., and in ai, ay, etc., in later Middle English results from the general Middle English merger of the ei and ai diphthongs.† Examples of spellings that evolved from the merger are clay, gray, grey, and whey. In Dr. Johnson’s 1755 dictionary, the entry for the adjective is spelled gray: â€Å"white with a mixture of black.† A note in the OED describes an informal inquiry made in 1893 that found differences among the usage of British publishers: the printers of The Times stated that they always used the form gray; Messrs. Spottiswoode and Messrs. Clowes always used grey; other eminent printing firms had no fixed rule. Many correspondents said that they used the two forms with a difference of meaning or application: the distinction most generally recognized being that grey denotes a more delicate or a lighter tint than gray. Others considered the difference to be that gray is a ‘warmer’ colour, or that it has a mixture of red or brown.’ Various attempts have been made at different times to establish different colors for gray and grey. Here’s one from 1867: G. W. Samson Elem. Art Crit. v. i. 483.  Professional, if not primitive English usage has made a distinction between gray and grey. The spelling gray may with propriety be employed to designate admixtures in which simple black and white are employed. The form grey may indicate those admixtures which have the same general hue, but into which blue and its compounds more or less slightly enter. Individuals may prefer one spelling to the other, but the rule is, American spelling gray; British spelling grey. Note: The grey in greyhound has nothing to do with the animal’s color. The OED tells us that this grey is â€Å"apparently a first element cognate with Old Icelandic grey, â€Å"bitch.† The Old Icelandic word for a female dog is greyhundr. In English the word came to mean a particular kind of dog: A breed of fast-running, keen-sighted dog having a long slender body and head and long legs, long used in hunting and coursing, and now used in racing; a dog of this breed. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:How Many Tenses in English?Proved vs. ProvenThe 7 Types of Possessive Case

The Rise of China on the Current World Order Essay

The Rise of China on the Current World Order - Essay Example The Rise of China on the Current World Order The fact that a majority of major economic powers hold strong preference for the current world order should not be surprising because of the lessons learnt from the disturbances in the 20th century that shook international politics, causing a rise of new institutional arrangements. As such, even before the end of World War II, there were efforts aimed at creating world constitutional order. America and other industrialised countries have entered into an age where they experience profound transformation since the international economy emerged in the period around the 17th and 18th centuries. The rise of the Asian economy, specifically China, has greatly influenced international affairs. In fact, Lampton (2008) notes that China’s re-emergence as a key world economic and political actor has received much recognition globally. The size of China’s market and its integration into the world economy has been a source of many opportunities and uncertainties at equal measures. There have been concerns regarding its currency, global trade and appetite for energy (Bergsten, Freeman, Lardy & Mitchell, 2008). Furthermore, concerns have been raised with regards to China’s policies on finance, resource management, food security and commodity prices as affecting millions of people outside its boundaries. In fact, Xing compares it to America’s â€Å"erstwhile role† making it an â€Å"indispensable country† (2010, n.p.). Therefore, the rise of China would definitely have a negative impact on the current world order.

Politicization of the Civil Service Article Example | Topics and Well Written Essays - 500 words

Politicization of the Civil Service - Article Example Rouban makes interesting points that do serve to illuminate the problems inherent in a system in which all laws and institutions serve a political agenda to one degree or another. Where the article succeeds best is in showing that not all bureaucracies are the same and that the definition of a civil servant varies from one country to another. As a result, the most fascinating aspect of the article may be that it enlightens one to the shifting values of political import to be found in a country's social and cultural aspects. The idea that educators might be subject to political pressure in following their career path is especially frightening. This article furthers the ideas of Wilsonian separation of politics from administration while also adhering to Weber's theories on hierarchical assumptions. The problems that must be faced is that while Weber is correct in advocating the theoretical ideals of impersonal organization, ultimately the truth must be faced that everything carries a political component.

Master of Business Administration in Marketing Essay - 1

Master of Business Administration in Marketing - Essay Example The business plan for the Post-Rock band, WhyOceans, is the result of extensive research via the internet, library and personal communication with a variety of individuals. With thorough research of the music industry, specifically the Post-Rock genre, Mr. Tommy Chu was able to develop a business plan supporting the promotion of WhyOceans. This business plan focuses on a plan for each of the areas supporting this promotion including marketing, management, technical and financial, to draw some booking agencies or record company managers. These people are able to book the band’s performances and create album sales throughout Macau and begin to spread the music to mainland China. This business plan will show that the band will become successful. Each year, its sales and revenue are planned increases that are an indication of the band’s success. WhyOceans consists of 6 members based in Macau. Their music combines rock and psychedelic elements and falls into the â€Å"Post-Rock† genre, with roots stretching back to the early days of the Pink Floyd. Post-Rock music is currently an expanding genre. WhyOceans will create a unique stylized image for itself that will help with promotion. WhyOceans’ songs are catchy, melodic and unique. That is the first selling point for the band. None of WhyOceans’ songs sound the same, and while they are stylistically similar there are noticeable differences. WhyOceans will employ an integrated mix of low-cost, highly effective tools and tactics for getting its message out to its growing audience. The band will target Post-Rock music listeners that geographically reside in China including Mainland China, Macau, Hong Kong and Taiwan. The age range of the target market is twenty to fifty years old. WhyOceans will the band will sell CDs and other merchandise through performances, which will consist of festivals and events at other places. The band will also sell records through record stores, and online stores. WhyOceans

Nothing has color, color is false truth Term Paper

Nothing has color, color is false truth - Term Paper Example Through such introduction, our mind captures such information and is recoded in our minds, only to be retrieved later when the information is needed. The existence of colors on an object may be therefore an illusion as it does not exist in an object. In this thesis paper, a deeper examination is carried out on the validity of claiming that colors dont exist through an evaluation of numerous arguments on the same through past and current studies. Through numerous studies on colors, philosophers have argued on the existence of colors in an object, especially on skeptics of color on whether it exist or not. In my view, through what we learn about colors, an interpretation of the same is usually reflected immediately we the object associated with color. In the case of a tomato as discussed by Charles Landesman, the color red is used as a sample to explain on the assumption we tend to have color. To our understanding, we even anticipate on what we expect to see through our assumptions on what color is associated with which object. In this case, the belief that tomatoes are red is skeptical as this can be criticized through the underst anding our mind on the reason to which tomatoes may lack a color to be associated with (Werner p.215). Through the use of biological science, numerous scientific explanations can be used to explain the reasons we tend to perceive, that tomatoes are red in color. Similarly, there are several cases where our brain tends to give feedback that is direct to what we want to see. In most cases, this is based on the argument that when we set our minds in particular manner, we tend to get a similar interpretation of an object. In regards to a tomato being red, the chemical reactions of an object and the reflection of light may give a different meaning of an object. The majority of people may suggest on what they want to see, rather than the reality of an object. We tend to perceive things through our past experiences, especially on what has

Plots and structure of Fiction, Drama Essay Example | Topics and Well Written Essays - 500 words

Plots and structure of Fiction, Drama - Essay Example The pet propels into Bailey’s, her son, shoulder causing a dramatic accident. However no one dies. The Misfit appears with two buddies, orders Baileys and John Wesley into the woods were they are shot by his cronies. The grandmother witnesses the mother, the baby and June star follow. She pleads with Misfit in vain and ultimately being shot three times in the chest (Group, p. 82). In the short play ‘A marriage proposal’, the writer describes the weird engagement of Lomov, who seeks to marry his neighbor’s daughter. Lamov fights with the woman he wants to marry before he can make his proposal, fights he is proposing and fights again after she agrees to marry him. They tend to fight whenever the converse to one another, and when this alarms her father at first, he decides that let them fight to one another. Ultimately, the father believes their last fight is actually the beginning of a happy family, though it is doubtful if the couple can conflict every time and attain anything like bliss. The meeting between Lomov and Tchubukov implys one sort of neiboughhood pact for Tchubukov, and more positive about lomov’s prospects. Allen Ginsberg describes his fanciful night walk to a supermarket In California were he imagine he sees Whit man (a 19th century poet) and one of his idol. As Ginsberg discerns the artificial and mass produced state of the post modern supermarket, he muses that Whitman might think this new era of people who are so removed from the nature. He uses symbolism to express his dejection on mass produced modern consumerist culture (Group, p. 122). On the opening lines of the poem advance the aforesaid journal - like quality and also presents the central crucial point of the poem at large. The first line explicitly expresses a tone of wistfulness or even sorrow. The evocation of Whitman‘s name is an obvious symbol of optimism or idealism. Because of the wide-ranging qualities of Whitman’s own writings, the logic of

Nothing has color, color is false truth Term Paper

Nothing has color, color is false truth - Term Paper Example Through such introduction, our mind captures such information and is recoded in our minds, only to be retrieved later when the information is needed. The existence of colors on an object may be therefore an illusion as it does not exist in an object. In this thesis paper, a deeper examination is carried out on the validity of claiming that colors dont exist through an evaluation of numerous arguments on the same through past and current studies. Through numerous studies on colors, philosophers have argued on the existence of colors in an object, especially on skeptics of color on whether it exist or not. In my view, through what we learn about colors, an interpretation of the same is usually reflected immediately we the object associated with color. In the case of a tomato as discussed by Charles Landesman, the color red is used as a sample to explain on the assumption we tend to have color. To our understanding, we even anticipate on what we expect to see through our assumptions on what color is associated with which object. In this case, the belief that tomatoes are red is skeptical as this can be criticized through the underst anding our mind on the reason to which tomatoes may lack a color to be associated with (Werner p.215). Through the use of biological science, numerous scientific explanations can be used to explain the reasons we tend to perceive, that tomatoes are red in color. Similarly, there are several cases where our brain tends to give feedback that is direct to what we want to see. In most cases, this is based on the argument that when we set our minds in particular manner, we tend to get a similar interpretation of an object. In regards to a tomato being red, the chemical reactions of an object and the reflection of light may give a different meaning of an object. The majority of people may suggest on what they want to see, rather than the reality of an object. We tend to perceive things through our past experiences, especially on what has

Relationship Between Parent and Child Essay Example | Topics and Well Written Essays - 3000 words

Relationship Between Parent and Child - Essay Example Julie, as known by her father, started out as a â€Å"warm, sensitive, sweet child and very easy going† child. She was a bubbly little girl who was curious and creative and had a very positive disposition. Her profile was painted by her father with loving words, projecting an ideal daughter that brought her parents much joy and pride. This kind of personality usually results from having a secure attachment with her parents while growing up. In the first few years of life, a child with a secure attachment can learn how to balance separation and reunion. She is unafraid when she gets separated from her parents, trusting that they will be back for her. On the other hand a child with an insecure attachment to his mother manifests panic, anger and a desperate search for her, thinking that she will never come back. When the mother returns, a host of responses may be observed of the child. Some children would be delighted and warmly embrace the parent; others would appear to be indif ferent, withdrawn, hostile, uncertain or confused. The kind of response the child had led the psychological observers to develop the attachment categories of secure, insecure-avoidant, insecure-resistant and disorganized. Schore (2001) claim that infants’ attachment experiences are stored in the early maturing right hemisphere of their brain, which have long term effects on how they cope with stress in the future. Hence, it is suffice to say that attachment is crucial to the emotional development of the child, and this is reflected in Julie’s personality as a child.... He allowed them to make mistakes because from these, they learn too. He claims, â€Å"I never confronted the children directly when they made a mistake, I but always guided them until they got it right. I wanted to enrich their environment in order to boost their self-esteem and their confidence.† This reflects Vygotsky’s (1978) theory of learning where it is believed that children learn within a ‘zone of proximal development’ (ZPD) or the distance between a child’s independent problem-solving level and that obtained under adult guidance or in collaboration with more capable peers (Wertsch, 1985). It is the space between what a child can do by himself and a more challenging level that he can achieve with help from someone. In the case of Julie and her sister, their parents provided ‘scaffolds’ or temporary supports in the process of learning which are gradually taken away when the children are already capable of learning without them. Mo st common conflicts/disagreements/challenges between parent and child Anthony remembers Julie as a very well-behaved child so there weren’t much conflicts or disagreements between them. The only challenging thing that he remembers is her insistence to choose her own clothes every morning, careful not to repeat outfits within close periods of time. If she had no choice but to wear pants two days in a row due to laundry problems, she would throw a fit. â€Å"That is the only time that I can remember when Julie would get mad, scream and cry and go to her room†. Otherwise, it was smooth sailing with Julie because she was quite mature for her age. The misbehaviour that Julie displayed was a manifestation of her growing up into a young lady who wants to prove that she is capable of making her own

Assignment 2 †Why Teaching Essay Example for Free

Assignment 2 – Why Teaching Essay It is important not only for you, but for your Field Supervisor and me, to know what led you to enter the teaching profession. For this assignment you are to write a 300-500 word essay on Why I Elected to Travel the Road to Teaching. ***The first part of your paper will explain your life experiences which led you to pursue a career in teaching. ***The second part of your paper will name/identify the 3 main keys to success as identified in Keys to Success for New Teachers. ***The third part of this paper will explain how the knowledge of these keys can help you be a successful teacher? (You will probably need to review these keys found in the course material. ) Formal writing is required. Your paper must incorporate correct sentence structure, punctuation, capitalization and grammar. EDTC 5100 – Assignment 2 Name: Cameron Guidry Last 4 digits of SSN#: 2381 1. Why I Elected to Travel the Road to Teaching My road to becoming a teacher is perhaps less romantic than some would like. I didn’t enjoy school when I was younger and felt no inclination to be a teacher. I did, however, find a passion for learning and writing when I was earning my undergraduate degree at The University of Kansas. Meeting instructors who were excited about their subjects got me excited too, and eventually I was getting excited all on my own. The experience was entirely foreign to me. I was reading just to read and writing without being told. I had spent my four years of high school counting the hours until it was time to leave, and it was the realization that this didn’t have to be the high school experience that pushed me toward teaching as a career. I still have a passion for the subject, and I am currently earning a PhD in English, an endeavor that is entirely fueled by my own passion. It is my hope, and experience up to this point, that I can inject that enthusiasm into my classroom. I spent two years teaching at the university level, and found success. It was as I had imagined; I had students who entered my room uninterested and left my room well equipped readers. The issue I saw was that I would only have the opportunity to interact with those fortunate few that made it to my college classroom, and it was my desire to offer what I could to a more diverse group, perhaps illuminating a possibility that wouldn’t be clear without my presence. I don’t expect to create a graduating class of English majors, but I do believe that I can provide the role model that my students can benefit from. I feel an obligation, one that I created myself, to educate. It’s not an obligation I fulfill begrudgingly; it is one that I happily attempt to answer and is my road to teaching. 2. Name the Three Keys They are be reasonable, organize your life, and reflect. 3. Tell how the keys can help you to be a successful teacher? These three keys are helpful for life in general, but as a teacher I am finding myself constantly on my back foot while answering questions and asking someone to take their seat. It can be overwhelming, but by finding my center outside of the classroom, and achieving some understanding before the bell rings, attempting to control the chaos becomes a managable thing. Additional Comments:

Examining the Factors affecting Successful Strategic Management

Examining the Factors affecting Successful Strategic Management Todays an organization want to achieve success, they should consider all aspects for reaching the desired ends and how to avoid difficulties to help plan successful strategies. When an organisation has a strategy it enables them to ensure that decisions made on a day-to-day basis fit in with its long term interests. Strategies are also important as any decisions an organisation makes today can have a negative impact on its future results. A strategy will also help encourage employees, departments to work together to achieve common goals. In this essay I will concentrate on three schools, including design school, planning school and positioning schools. Furthermore, I will clarify some points in others schools of thought by particular looking at the overall, key issues and assumptions of this theory. According to Mintzberg, Ahlstrand, and Lampel (1998), they suggest that there are a lot of influential factors affect strategy. The schools will help organization to evaluate their macro and micro dynamics of a company. The first three schools that is design, planning and positioning schools of thought are prescriptive in nature. Those schools discuss how a strategy should be formulated. Accordingly, organization based on current situation and its environment to identify directions actions. The next six schools, entrepreneurial, cognitive, learning, power, cultural, and environmental are concerned with a specific aspect of strategy formation rather than prescribing an ideal strategic behaviour, it may be characterized as descriptive, emergent and subjective. Whereas, the configuration school alone constitutes the third group that integrates the various elements of strategy formation from all the previous schools mentioned. The first of the prescriptive schools is the Design school. The value of this strategy formation is that it seeks to establish a fit between an organizations strengths and weakness and its internal potential and external possibilities. This school also considers the role played by managerial values and social responsibility as important in the process of strategy making (Shekhar, 2009). Therefore, the CEO has a responsibility for a strategy formation. On the other hand, the strategy should be individualized, simple and explicit. According to his framework, a strategy formulated should be consistent in its goals as well as policies. Moreover, it must be adaptive to the changes in the organizations environment, provide and maintain competitive and should be feasible. The advantage of this type of school is that it forces consideration of external factors and will be more appropriate in organisation that needs reorientation. In the assignment 2, I will concentrate on how both internal a s well as external factors impact strategy of organization, and also according to this theory to provide some evaluation, selection, using SWOT analysis and Porters Five Force to descript how organization can fit between strength, weakness and the opportunities. The next school that I will discuss is a Planning school. It is a member of the prescriptive schools and a strategy formulation also mention as a formal process. The principal of this school has a separation between strategy formulation and strategy implementation. According to this school, strategy is a plan, a direction, a guide or a course of action into the future. The planning school consent with most of the premises in the Design school. However, the execution of strategy became formalized. The CEO takes the responsibility for the formulation of the whole process. By applying powerful analytic tools such as rigorous strategic planning methodologies, scenario analysis, managers can forecast the future of their business and can be accurately enough to let them to choose a suitable strategic direction. I will discuss these issues in the next assignment. The Positioning school also is part of the first group of schools. This school is different from other schools, it also known as an analytical process. In the positioning school, there are only a few key strategies or positions in the market place, which is economic and competitive, while there are no limits to strategies in some schools, for example the design and planning schools. The process focused more narrowly on calculation and on the close-ended selection of strategic positions than on the development of integrated and unusual strategic perspectives or on the specification of coordinated sets of plans (Marko, 2004). Strategies developed under this school are generic, specifically common, identifiable positions in the marketplace. In addition, when compared with other schools, it is less emphasis on political effects, including internal and external on the strategy formation in an organization. In the next assignment, I will focus on tools, methods such as BCG matrix, Michael Porters Generic Strategies, Profit Impact of Market Strategies and some other tools to clarify how to analysis and calculate in order to support the process of developing the strategy. In the next assignment, I will highlight some of the critical aspects of strategy formation in ten schools of through. In detail, the entrepreneurial school views strategy formation as a visionary process and visions can be set by a single or multiple founders of a company. The power school views strategy formation as a process of negotiation, the power refers to political power or the political relations surrounding an organization. The cognitive school views strategy formation as a mental process, it analyses how people perceive patterns and process information. The learning school views strategy formation as an emergent process of trial and error learning within an organization. The cultural school views strategy formation as a collective process, based on beliefs and understandings shared by the members of various groups and departments in organization. The environmental school views strategy formation as a reactive process, it described the relationship between particular dimens ions of the environment. Thereby reacting to the challenges imposed the external environment. According to configuration school, this strategy formation is seen as a process of transforming the organization from one state of decision-making structure into another. Mintzberg, Ahlstrand and Lampel (1998) stated the key to this strategy if for the organisation to recognise the need for the transformation, however to be able to do this without damaging the organisation. From this assignment I have learnt the importance of implementing strategic management into an organisation to gain competitive advantage. Applying Mintzbergs schools could help an organization about evaluation, development and transformation. Using the schools, organization can be able to identify their objectives, its strengths and weakness, to help expand on potential, developing on their opportunities and strengths. The key point to the schools is finding which strategy making technique best fits into an organisation, and developing further on it. Having successful achieving these goals, it will transform and give an organisation higher strategic competence. (1090 words)

Teaching Status Report Essays -- Education JPE Teaching Teachers Essay

Teaching Status Report After the wondering, dreading, and preparing, I am teaching in a middle school classroom. I entered the school feeling very ready. After weeks of studying, discussing, and writing about topics related to teaching, I was ready to implement my learning. During my first week I started by simply observing my cooperating teacher. From this observation, I have formed many opinions and views on my teacher’s approaches to classroom management and other topics. In regards to classroom management and discipline, my cooperating teacher is a naturally confident and strong-minded individual. When he walks into a classroom, he commands attention and even his peers feel obligated to listen to his powerful voice. Due to this natural power, I believe my cooperating teacher does not feel he needs a set of classroom management rules. If a student misbehaves, my teacher singles out the student and verbally corrects him/her. The only other method of discipline I have seen him utilize is movi ng a student who was especially troubling. This form of classroom management and discipline appears to be effective for my cooperating teacher, however as I begin to take over the classroom I feel that this method will not work for me. While I do not see myself as someone who can be bullied, I do not think I have the natural aggressiveness to be able to simply use my voice and intimidation as my single form of discipline. I think when I have full control of the classroom I will ask my cooperating teacher what other forms of discipline can be used, such as detentions, extra homework, or possibly in school suspension. I feel if the students know that I will use these punishments if needed, they will respect me the same way they respe... ... aggressive and demanding but I finally said in a loud voice, â€Å"Excuse me, I don’t talk when you talk, so don’t talk when I talk.† I think the students were as surprised as I was to hear me speak in such a tone. However, they did listen and did not talk for the rest of the period. I left the classroom feeling empowered and now I am comfortable with correcting the class when they misbehave. These accomplishments are what keep me interested in teaching. I make mistakes and face many challenges, but each experience makes me stronger and helps me develop skills I did not think I could ever have. I guess the best way to summarize my JPE experience is so far so good. My love for teaching has not decreased and I can honestly say I experience a feeling of joy and excitement when I drive to my school everyday. Hopefully, my next status report will be as positive as this one.

How Fairuz can increase productivity without neglecting service quality

Introduction Service quality is defined as the gap that exists between customer expectations and their perception of the service. Service productivity, on the other hand, is defined as the effectiveness with which resource inputs are transformed to produce value for customers (Barnes, 2003). In the hospitality industry, customer satisfaction is achievable through ensuring that they are provided with the best possible service quality. This will not only determine their satisfaction, but also their possibility to return or recommend the company to other potential customers. Just like quality is paramount, it is also vital to ensure that productivity is at its optimum so as to cater for all customers, especially during peak seasons (Grigoroudis & Siskos, 2009). In this regard, companies are expected to ensure that service quality does not compromise productivity, and vice versa. This report presents a proposal for Fairuz, a Lebanese restaurant that operates in London, on the approaches that can be used to increase their service quality without overlooking productivity. The restaurant serves Lebanese food, and has a seating capacity of 75 clients at any given time (Fairuz, 2014). By applying the strategies that are suggested in this proposal, the company will be able to increase customer satisfaction and reduce operation costs. Proposal There are several aspects of Fairuz that ought to be addressed in increasing service quality and the overall productivity of the restaurant. As this proposal aims to make these improvements at Fairuz, it will focus on improving the position of the restaurant in the market by making it more competitive than other restaurants of its level.Improving ProductivityThis section presents the approaches that Fairuz restaurant needs to use in order to increase its service productivity. Though there are many approaches that can be used to achieve this, this paper suggests three approaches that Fairuz can use. These include improving employee productivity, using key performance indicators to measure productivity and utilization of technology (Assaf et al., 2011).Employee productivityProductivity of employees in service companies is largely dependent on human resource practices or policies used. The collective efforts that are made by employees towards the attainment of organizational objectives vary with the effectiveness of the human resource department (Bratton & Gold, 2012). The most appropriate way in which their productivity can be increased is through applying different employee motivation strategies. These include offering reasonable remunerations, bonuses and rewards (Hartnett et al., 2011). Employees at Fairuz can also be made more productive by standardizing all processes, procedures and policies in the organization to create a sense of order. This saves time and maximizes efficiency (Medeiros et al., 2012). Even though these can be achieved at Fairuz, they may be hampered by high employee turnover because Fairuz’s budget may not allow it to compete with larger companies in terms of employee salaries. Small restaurants are always faced with the risk of losing employees to larger organizations.Measuring performance through key performance indicatorsPerformance indicators that can be used by Fairuz to measure its performance, to establish flaws and make impr ovements, vary with the different departments. In regard to staff, the restaurant has to ensure that it has a sustainable wage cost (Sainaghi et al., 2013). This can be done hiring small but sufficient number of employees to cater for the 75 guests that the restaurant targets to serve. This will reduce the wage burden in the company and also make it possible to remunerate them well. Labour or wage costs can also be minimized by ensuring that employee turnover is minimized, given that it is nearly impossible to completely eliminate it, especially in restaurants. Costs that could be used in training new staff members monthly or weekly can then be directed to more productive activities in the organization (Choi et al., 2012). Other key performance indicators that can be used by Fairuz to determine its performance include seating efficiency, stock value, costs of food and profitability (Sainaghi et al., 2013).Using Technology to increase ProductivityMost of the companies in the services sector, which include restaurants, are fast adapting to the technological changes taking place in the industry to increase productivity and efficiency in service delivery (Tzeng & Chang, 2011). Fairuz can use technology in all its departments to achieve an increase in productivity. For instance, it can acquire modern ovens or stoves for its kitchen that can be used to prepare more of food in a shorter time and on less energy. This not only makes it possible for the company to cater for many customers, but also increases its efficiency (Sloan et al., 2009). Technology can also be used to ease communication among employees within the restaurant. In this case, one of the technological equipment that Fairuz should acquire is the kitchen display system. This system provides real-time updates and information about food orders that have been made by clients and also monitors the speed of service (Katsigris & Thomas, 2008). This is quite effective and time-saving than the traditional appro ach where servers had to take orders from clients then go to inform chefs in the kitchen. This consumes more time and is prone to human error. Whilst it is expected that technology will contribute towards an increase in efficiency and productivity, Fairuz has to consider that the initial costs to be incurred in setting up these technologies and training employees on how to use them is quite high. Therefore, an analysis needs to be done to establish the most ideal technologies to implement, which will assure it of a good return on investment (Allen, 2011).Improving qualityEven as Fairuz strategizes to improve its productivity, it is also vital for it to ensure that the quality of service is not compromised. Thus, this section explains approaches that the restaurant can use to increase the quality of provided to its clients.Ensuring employee competenceRestaurants have different departments that require different skills and competencies in executing their respective responsibilities. T hey can be classified into managers, chefs, servers and miscellaneous employees (O’Fallon & Rutherford, 2011). To ensure quality, Fairuz has to ensure that it hires employees that have the required qualifications and experience needed in delivering their required duties. In addition to this regular training sessions have to be organized to improve their competencies. If employees are competent, the chances of substandard service quality are greatly reduced (O’Fallon & Rutherford, 2011). The fact that the restaurant serves Lebanese food means that the majority of clients are Lebanese. Thus, the company needs to ensure that a section of its employees are familiar with the Lebanese culture, foods and other dimensions that may affect their service perception. Being a small restaurant that mainly targets the Lebanese population, it may be challenging to hire the best talent since people with skills in this industry often target to work for larger organizations (Jang & George, 2012). Therefore, Fairuz may be limited to selecting low-income people who may not be quite competent and provide them with on-job training to improve their competence. This approach can mainly be applicable for selecting employees in positions that do not require special skills, like waiters.Utilizing quality measurement toolsIt is quite vital for organizations to ensure that they have an ideal framework that they can use to gauge their quality of service. This involves benchmarking the companyâ₠¬â„¢s current progress, identifying the problems that might exist, predicting future outcomes and using key quality indicators that are applicable in the restaurant business to establish their position in terms service quality (Barnes, 2003 ). For Fairuz restaurant, measuring service quality should be done by comparing customer expectations and their perception of service. Whereas all restaurants work to meet or exceed customer expectations, there are several factors that may limit their capabilities to attain this objective. It is thus vital for Fairuz to collect regular client feedback to enable it establish any flaws that may exist in its service delivery and make the necessary changes (Grigoroudis & Siskos, 2009). One of the most convenient ways that Fairuz can do this is through requesting waiters and receptionists to ask guests whether the meals met their expectations. The company also needs to link its website to a third-party review website like Tripadvisor, which will be vital in monitoring any customer feedback any time a review about the restaurant is made. Other approaches that can be used to do this include sending follow-up emails to clients and engaging more with clients over social media avenues. Positive feedback is an indicator of good service, while negative feedback indicates that the service offered is substandard and appropriate measures need to be taken to improve. One challenge that can be associated with this approach is that some clients’ views may be biased or in some cases, clients may provide conflicting feedback.Making comparisons with competitors in the marketPerception of services at Fairuz is relative to clients’ perceptions of services in other neigh bouring restaurants. In this regard, Fairuz will only be the preferred choice if its service quality is considered to be netter than that of its competitors (Grigoroudis & Siskos, 2009). To obtain a competitive edge over other restaurants, Fairuz has to ensure that it utilizes customer feedback so as to align its services with the customer preferences. Due to the fact that customer tastes and preferences are prone to regular change, Fairuz also needs to carry out regular customer research by collection of customer feedback to decide on what changes it should consider making (Barnes, 2003). Through tertiary monitoring websites or by visiting its competitors’ social media sites, Fairuz can be able to identify the core strengths and weaknesses of its competitors. These will be instrumental in ensuring that makes its services better than those of its competitors (Kalluri & Kodali, 2013). However, whereas it is assumed that Fairuz is only in competition with restaurants of its lev el, there could be other bigger restaurants with unmatched capabilities that may be targeting the same clients. This poses a great threat to Fairuz.Using Technology to Improve Service QualityService quality in restaurants can be improved through incorporating several technological solutions. Whereas food is a major part or determinant of customer satisfaction, the whole experience of customers in the restaurant is also dependent on several factors (Tzeng & Chang, 2011). For instance, Fairoz can ease the process of making reservations by providing an option for it on its website. In addition, free Wi-Fi can be provided in the restaurant for clients who are interested in surfing the internet when having a meal at the restaurant. Technology can also be used in the collection of customer feedback, which is vital in improving the service quality at Fairuz. The most appropriate cost-effective approach that is relevant to the present-day customer is social media sites like Facebook and Twi tter (Tuten & Solomon, 2012). Fairuz has to consider subscribing and increasing its activity on social media to monitor customer feedback. Point of Sale (POS) systems are also ideal feedback collection systems for restaurants. Though the mentioned technologies improve the service experience of customers and can also be used by the company to improve its service production, there are certain disadvantages that may arise. For instance free Wi-Fi might expose some clients to internet threats, especially those who may be unaware of how to secure their information when online (Cheema & Papatla, 2010). Conclusion Service quality and service productivity are both vital for service based companies, which include restaurants. Therefore, as companies strive to increase their productivity, it is also necessary for them to ensure that service quality is also improved, and vice versa. This proposal has provided suggestions of approaches that can be used to improve service production and service quality at Fauruz, a small scale Lebanese restaurant that is based in London. The suggestions that have been presented include effective human resource management approaches, utilization of quality and production measurement approaches, and incorporating technology in the restaurant’s operations. Though these recommendations have a high potential of increasing service quality and productivity, some of the limitations associated with them have also been provided. Whereas this proposal has provided suggestions for Fairuz, they can also be applicable to other companies in the industry. References Allen, K.R., 2011. Launching New Ventures: An Entrepreneurial Approach. Mason: Cengage Learining. Assaf, A.G., Deery, M. & Jago, L., 2011. Evaluating the performance and scale characteristics of the Australian restaurant industry. Journal of Hospitality & Tourism Research, 35(4), pp.419-36. Barnes, J.G., 2003. Establishing Meaningful Customer relationships: Why some Companies and Brands Mean More to the Customers. Managing Service Quality, 13(3), pp.178-86. Bratton, J. & Gold, J., 2012. Human Resource Management: Theory and Practice (5th edition). London: Palgrave. Cheema, A. & Papatla, P., 2010. Relative importance of online versus offline information for Internet purchases: Product category and Internet experience effects. Journal of Business Research, 63(9), pp.979-85. Choi, S., Cheong, K.K. & Feinberg, R.A., 2012. Moderating effects of supervisor support, monetary rewards, and career paths on the relationship between job burnout and turnover intentions in the context of call centers. Managing Service Quality, 22(5), pp.492-516. Fairuz, 2014. About Us. [Online] Available at: http://www.fairuz.uk.com/pages/about_us.htm [Accessed 29 April 2014]. Grigoroudis, E. & Siskos, Y., 2009. Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality. London: Springer. Hartnett, H.P. et al., 2011. Employers’ perceptions of the benefits of workplace accommodations: Reasons to hire, retain and promote people with disabilities. Journal of Vocational Rehabilitation, 34(1), pp.17-23. Jang, J. & George, R.T., 2012. Understanding the influence of polychronicity on job satisfaction and turnover intention: A study of non-supervisory hotel employees. International Journal of Hospitality Management, 31(2), pp.588-95. Kalluri, V. & Kodali, R., 2013. Benchmarking the Quality Function Deployment Models. Benchmarking: An International Journal, 20(6), pp.6-13. Katsigris, C. & Thomas, ?., 2008. Design and Equipment for Restaurants and Foodservice. New Jersy: John Wiley & Sons. Medeiros, C.O., Cavalli, S.B. & da Costa Proenca, R.P., 2012. Human resources administration processes in commercial restaurants and food safety: The actions of administrators. International Journal of Hospitality Management, 31(3), pp.667-74. O’Fallon, M.J. & Rutherford, ?.G., 2011. Hotel Management and Operations. New Jersey: John Wiley & Sons. Sainaghi, R., Phillips, P. & Corti, V., 2013. Measuring hotel performance: Using a balanced scorecard perspectives’ approach. International Journal of Hospitality Management, 34, pp.150-59. Sloan, P., Legrand, ?. & Chen, ?.S., 2009. Sustainability in the Hospitality Industry. New Jersey: Routledge. Tuten, T.L. & Solomon, M.R., 2012. Social Media Marketing. New York: Prentice Hall. Tzeng, G.H. & Chang, H.F., 2011. Applying importance-performance analysis as a service quality measure in food service industry. Journal of technology management & innovation, 6(3), pp.106-15.

The Scarlet Ibis by James Hurst

The Scarlet Ibis is a short story by James Hurst weaving the tragic tale of Doodle, a disabled child and his brother, the narrator. Doodle's life has been a series of close calls; the only reason he is alive is the love and persistence – and occasional cruelty – of his brother. Brother's only motivation is to make Doodle like other kids in order to avoid the embarrassment of having a six-year-old brother who cannot even walk, amounting to what is, in essence, a battle with his own ego.As the story continues, Brother tries to fix the irreparable hole in his heart caused by his shame and selfishness toward Doodle. Brother is constantly reminding Doodle of his own debility, bringing to light Doodle's unwillingness to participate in his brother's cold-blooded attempts to point out Doodle's mortality. When Brother makes Doodle touch the casket, he knows what to expect from Doodle. â€Å"Doodle was paralyzed, so I put him on my shoulder and carried him down the ladder, and e ven when we were outside in the sunlight, he clung to me, crying, ‘Don't leave me.Don't leave me. ‘†(486). Doodle is utterly terrified of the casket, and his brother is aware of it. By making Doodle touch the casket, he is imprinting upon Doodle that he can never be normal, that he will always be teetering on the brink of life and death, never to be able to live up to his full potential. However cruel Brother's actions may be, he still takes an interest in Doodle, purely for his self-satisfaction. â€Å"When Doodle was five years old, I was embarrassed at having a brother of that age who couldn't walk, so I set out to teach him. (488) Brother teaches Doodle how to walk, but it is purely for his own conscience. Embarrassed by Doodle's condition, he tries to fix Doodle's many abnormalities, without considering Doodle's own views and feelings. The only thing that Brother wanted was a sibling with which he could play with, and the arrival of Doodle shattered his hopes . As a result, he makes Doodle pay for it on many occasions, the last of which took the life of his younger brother. â€Å"For a long, long time, it seemed forever, I lay there crying, sheltering my fallen scarlet ibis from the heresy of the rain. (493). In the end, Brother finally realizes the effects his actions have on young Doodle. The emotional trauma of his brother abandoning him in the rain combined with his preexisting physical conditions came together in a perfect storm, bringing to light the final effects of Brother's ambition-driven actions, a simple childhood act of spite with devastating results. Throughout the story, Brother tries to show both sides of the double-edged sword that is pride. I did not know then that pride is a wonderful, terrible thing, a seed that bears two vines, life and death. †(488) Brother's pride pushes him to give Doodle an existence away from his bed, and it is this obsession that leads to Doodle's tragic demise. Brother's pride did creat e a facsimile of real life for Doodle, but in the end, it crumbled, brought to its knees by pride and selfishness. Brother did love Doodle, but his ego overshadowed the fact the he was just trying to protect Doodle from a world that doesn't tolerate those that are different.Doodle dies sad and broken, abandoned by the one person he looked up to. Brother proves himself no better than Doodle, showing himself to be as morally destitute as Doodle is physically incapable. In the end, however, Brother realizes that Doodle could not have led the life he left without his big brother leading the way for him. Brother may have acted cruelly toward his brother, but in the end, he realizes that some things cannot be changed, no matter the amount of love and persistence.

American Ganster

The film introduces us the life in the Harlem during the 1970s. Denzel Washington plays Frank Lucas and was a typical member of the gangster who prowls the city to kill somebody for a fee. Although he was a ruthless thug he was loved by his people and always had time to take his mother to church. With his cold-blooded and unrelenting character he was hired as the personal driver and right-hand man of Harlem’s drug magnate, Ellsworth â€Å"Bumpy† Johnson. Unknown to him this would lead his life to wealth and then to chaos.For the review, the setting of the movie is perfect and it portrays the real ambiance of the 70s during the time that drugs are rampant and uncontrolled. Director Ridley Scott has indeed perfected this movie to make sure viewers can feel the real surroundings, how the people in Harlem interact and how Frank Lucas and his men ruled over the city. Ridley also properly selected the actors for their role and installed in them the personality that matches th eir role. The movie is believable because it was based on a true story and relays to us the true event and situations during that period.The thesis of this movie can be found in its context. The title itself shows a wider picture of a nation that is disintegrating because of prostitution, illegal gun and drug trade which was rampant during the 6Os and 70s. The significance of the story connects when the US is making war with Vietnam and instigates political influence of President Nixon and his agenda with other countries. Political instability created unsecured connection between nation and this time Vietnam became the source of illegal drug trading and eventually entered the main heart of New York.The Harlem, however, was a place where police cannot penetrate and control because gangsters have been able to arm themselves and repel any force that goes into their territories. The influence of drugs and money has infected the law and New York became inhabited by corrupt police officer s and state officials who are under the payroll of the drug lords. Drugs dictated the status of life and gangsters were ruling everything and everybody. The main theme of this movie is also apparent. Drugs create evil men and evil men create drugs.It is a continuous process and has been a social disease for over a century. What makes drugs to be the roots of evil is the money involve in the trade. Drugs and money always correlate and money can buy and move everything regardless of any political or judicial obstacle. All kinds of crimes emanate from greed of money and money comes from drugs easily. Incidentally, the moral fiber of our law cannot be taken for granted. Somebody out there does not agree with the broken judicial system and will ways to put a stop on this.In this case, Russel Crowe who plays the detective hunts Frank and put him in prison. He plays his role effectively by subjecting Frank to interrogation and strategizes everything to pin him down. Although the illegal tr ade has already infected the police force, it was the incorruptible Crowe who have uprooted the tree that is bearing the fruit. In the end, the good prevails over evil (Scott). Viewers rated this movie with four stars if the basis for the perfect score is five.Accordingly, this movie was like the modern â€Å"Scarface† which story was also based from illegal drug trade, crime and vengeance during the 1930s gangster era. Although the events in this film were not totally different compared to Scarface, the movie also revolve in the subject of illegal trading, crime and corruption. The only difference is the plot of the story which happens in small suburban black area and most of the major stars are also black. Scarface is a fiction but American Gangsters is based from a true story.My own personal view for this film is positively higher than four stars because it caught my interest from the beginning of the story up to its end. It does not compel you to watch the full movie but glued you to the screen absorbing everything that you see. It happens in a real drama and every scene was grippingly awesome and interesting. Denzel Washington, Russel Crowe and the director as well as the people who made this film must be applauded for the job well done. Work Cited American Gangster. 2007. Ridley Scott, et al. , November 2, 2007.

Merger, Acquisition, and International Strategies Research Paper - 5

Merger, Acquisition, and International Strategies - Research Paper Example Similarly, mergers and acquisitions guide smaller and newer companies into adapting in the advanced industries that have larger companies often manipulating the market conditions of such industries. Merger and acquisitions is a restructure approach in the management of enterprises within an industry. In successful mergers, the companies involved employ techniques that enable them to reorganize their corporate and internal strategies to suit the value of the operations. Distinctively, the growth of globalization has largely influenced the need for businesses to embrace mergers and acquisition as a way to fit into the competitive international markets. Many companies have inadequate resources that enable them to venture into overseas markets, hence limiting their potential output and income respectively. In this case study, therefore, the paper will explain the role of mergers and acquisitions towards the growth of a brand in international markets. The energy industry is a mainstream contributor to the growth of any economy in the world. Many companies that deal with this lucrative commodity are often engaged in a series of adjustment processes that guarantee the survival of such companies in this competitive industry. Due to the increasing global pressure towards internationalization of various business entities, the merger and acquisition processes came into the picture to provide a stable supply of energy for the expansion of various business units. Therefore, between the year 1998 and the year 2001, major energy mergers were commissioned to oversee the improvement of efficiency in the provision of energy as per the requirements of the internationalized enterprises. The Exxon Mobil is a combination that involved the purchase of Mobil by Exxon in the year 1998. The strategy employed in this merger was the horizontal strategy that involved the acquisition of a foreign oil

Latin American Stories ( Rodolfo Hinostrozo) Essay

Latin American Stories ( Rodolfo Hinostrozo) - Essay Example All the recipes instructions were given. All the happenings of French revolution and battles of Napoleon were described. In those days all celebrations ended at eating parties. The stories described in the book were very much imaginative. They were all fiction and the author tried to relate them with the realistic nature of life. In one story magical abilities of Incas were describe and in another a cook's girlfriend asks him to make a dish of her ex-lover's liver. The interesting one was about the description of Frankenstein in Ancestors of Eniac. Because of sexual adventures of women described in the story made it more interesting and forced the author to think about the gender of the Benefactor. The author exploited the silence of the Benefactor and used it to fulfill his dreams and lived on B's works. Though the author has great respect towards the Mr. B he never tried to find him and selfishly kept all the earnings. Another aspect of this book is why Mr. B remained silent for all those years. After reading Ancestors of Eniac the author was forced to think about Mr. B's gender. The author enjoyed every moment of his life. He never earned so much money before. He knew he won't make that much of money as a professor. He divorced his wife and started living with a Jewish girl. After years gone and received nothing from Mr. B he came to the conclusion that Mr. B might have expired. He saw what Mr. B wanted to and enjoyed the life the way Mr.

TV shows Essay Example | Topics and Well Written Essays - 500 words

TV shows - Essay Example Though the movies have their aspects that set them apart from each other, making them two distinct tales, they share many similarities. They cover similar disasters, which involves a large object heading for Earth, how they decide to destroy the objects before they hit Earth, and men die for the sake of the people still living on Earth. In Deep Impact, a teenage stargazer, with the help of a professional astronomer, discovers that a seven-mile-wide comet is headed straight for Earth. In Armageddon, the National Aeronautics and Space Administration learns that an asteroid the size of Texas, which is what remains of a meteor shower, is on a direct path for the planet. Both of these objects are large enough to completely destroy all life on Earth. Events such as these are referred to in these movies, as well as in real life, as ELEs, or Extinction Level Events. If plans are not formed and implemented in a timely manner to prevent the comet and asteroid from striking Earth, humanity will cease to exist as we know it. Both movies take a similar approach to solving their dilemma. In Deep Impact, it is determined that the only way to destroy the comet is for astronauts and scientists to plant many nuclear bombs beneath its surface and have them detonated. Armageddon refers to a similar method and decides that scientists and a drill operator should drill a single nuclear device towards the asteroid’s core. The goals are to completely destroy the comet and split the asteroid into separate pieces, which will bring about less destruction and even offer the possibility that the remaining pieces will completely miss the Earth or else burn up in the atmosphere. In both cases, the teams and their methods are only partially successful. Instead of being entirely destroyed, the comet is split into two pieces, with each piece still heading for Earth and just as dangerous when they were a whole. In Armageddon, the asteroid does break into two

Warehouse Layout Planning Research Paper Example | Topics and Well Written Essays - 750 words

Warehouse Layout Planning - Research Paper Example The design of a warehouse should be capable of maximizing the utility of space while simultaneously allowing for sufficient circulation paths for both material handling equipment, for instance, forklift trucks and warehouse personnel. As a consequence, it is critical for warehouse planning and design to take advantage of height allowances through the use of higher bays. In order to facilitate flexibility in warehouse planning and design, it is vital to make use of alternative methods for handling material. These methods typically influence construction and planning aspects such as aisle widths, need for the inclusion of mezzanine space, egress design and lighting design (Christopher & Towill, 2001). Warehouses should typically be designed by taking into consideration both present and future needs in order to allow for changes in enterprise growth, size of warehouse spaces and population and size of the office. It is vital for warehouse space to be easily adaptable to fit varying func tions, for instance, office levels and computer centers. Effective site design accommodates the need for future loading docks, car parking spaces and truck space. In order to achieve this, enterprises need to address techniques for handling material and business practices, for instance, just-in-time storage. This involves the inclusion of roof designs with extra structural capacity that is built-in to facilitate the addition of supplementary rooftop equipment. In order to ensure that the future supplementary space is effective with regard to handling future material, the design should encompass fire protection capacities (Cormier & Gunn, 1992). This will allow for the accommodation of storage materials that have an increased level of fire hazard, particularly with regard of high plastic products. Flexibility can be built into warehouse design and planning to contain future changes through the implementation of scenario planning, which ultimately results enhanced flexibility. Scenari os can be constructed either through modeling or simulation to take into consideration a variety of situations through which the design flexibility can be assessed effectively. Such scenarios include, for instance, alternative growth anticipations, unusual peak provisions and alterations in order profiles. This typically requires the use of simulation tools that can prove effective. These simulation tools include general simulation packages adaptable for warehousing and specified warehousing simulation packages. These packages include some that can be purchased directly from suppliers and others available through equipment suppliers, suppliers of warehouse management systems and consultancies (Christopher & Towill, 2001). Since not all tools are applicable in all situations, it is critical that an enterprise adopts the appropriate simulation tool for its flexibility and future needs. For instance, a certain modeling simulation cannot offer accurate answers for certain projects, espe cially where the enterprise is experienced fundamental changes. Although scenario planning is effective, it is not an endeavor to forecast the future. This means that drawing scenarios that predict future events will prove ineffective in the long term since people’s perceptions typically influence what they consider as the reality. Predictions for the future

University Fee Control Essay Example | Topics and Well Written Essays - 500 words

University Fee Control - Essay Example According to the essay findings  when the university fees are high, many families are unable to afford. Few people get the opportunity to pursue higher education and hence increased illiteracy while people like the youths, may resort to crimes as a means of sustaining their livelihood, and others get into drug abuse. There have been measures put in place and are assumed to be of help to the students, the measures such as increasing the students loan is really not of help since an increased loan would only make students indebted to the government .Setting up a price favorable to both the government and institutions will be of great significance to the organization and the economy.As the paper highlights  government intervention in the university fees is the only solution to the fee problems faced by students. It should, therefore, take stern measures in ensuring that students are not disadvantaged. Once this is done, students will enjoy the fruits of their labor upon graduating ra ther than paying for loans and getting jobs that pay salaries which are not equivalent to the money they spent on their education.  Despite the success, most of the group members tended to come late for the group discussion but we agreed amicably that no one will be late during the next debate. Regarding the contribution of team members, we gave marks of 9 out of 10.  This is because each group member handled the success of this group work and its completion.

Food sec Essay Example for Free

Food sec Essay Our aim is that all people (regardless of race, religion, gender or age) have access to safe and nutritious food to maintain a healthy and active life (World Bank, 1986) There are four main components to ensuring food security: 1. Food availability good agricultural productions and marketing to provide enough food in all climates and seasons. 2. Food access – having the money to pay for or the ability to acquire the food; being able to get good†¦ 3. Food use- proper preparation and storage of the food; maintaining the nutritional integrity of the food; fair distribution of the food (gender, food, ethnicity, religion, etc. ) 4. Asset creation –designing ways to maintain the food supply, in case of natural disaster, wars and/or conflicts etc. ; stockpiling, donations, etc. Solutions to Fighting Hunger 1. Improving nutritional status-e. g. Adding palm oil (contains Vitamin A) to food, fortifying milk with Vitamin D encouraging breast-feeding. 2. Policy changes (worldwide) –e. g. universal declaration of human rights, universal rights of the child. 3. Food Security – focusing on the four main courses of hunger and working with communities to improve availability of quality of food. Issues associated with food security: 1. Natural disaster 2. Cash cropping 3. Lack of education 4. Unequal Distribution of Resources 5. Disease 6. Government 7. War/Conflict Food Security Our aim is that all people (regardless of race, religion, gender or age) have access to safe and nutritious food to maintain a healthy and active life (World Bank, 1986) There are four main components to ensuring food security: 5. Food availability good agricultural productions and marketing to provide enough food in all climates and seasons. 6. Food access – having the money to pay for or the ability to acquire the food; being able to get good†¦ 7. Food use- proper preparation and storage of the food; maintaining the nutritional integrity of the food; fair distribution of the food (gender, food, ethnicity, religion, etc. ) 8. Asset creation –designing ways to maintain the food supply, in case of natural disaster, wars and/or conflicts etc. ; stockpiling, donations, etc. Solutions to Fighting Hunger 4. Improving nutritional status-e. g. Adding palm oil (contains Vitamin A) to food, fortifying milk with Vitamin D encouraging breast-feeding. 5. Policy changes (worldwide) –e. g. universal declaration of human rights, universal rights of the child. 6. Food Security – focusing on the four main courses of hunger and working with communities to improve availability of quality of food. Issues associated with food security: 8. Natural disaster 9. Cash cropping 10. Lack of education 11. Unequal Distribution of Resources 12. Disease 13. Government 14. War/Conflict Food Security Our aim is that all people (regardless of race, religion, gender or age) have access to safe and nutritious food to maintain a healthy and active life (World Bank, 1986) There are four main components to ensuring food security: 9. Food availability good agricultural productions and marketing to provide enough food in all climates and seasons. 10. Food access – having the money to pay for or the ability to acquire the food; being able to get good†¦ 11. Food use- proper preparation and storage of the food; maintaining the nutritional integrity of the food; fair distribution of the food (gender, food, ethnicity, religion, etc. ) 12. Asset creation –designing ways to maintain the food supply, in case of natural disaster, wars and/or conflicts etc. ; stockpiling, donations, etc. Solutions to Fighting Hunger 7. Improving nutritional status-e. g. Adding palm oil (contains Vitamin A) to food, fortifying milk with Vitamin D encouraging breast-feeding. 8. Policy changes (worldwide) –e. g. universal declaration of human rights, universal rights of the child. 9. Food Security – focusing on the four main courses of hunger and working with communities to improve availability of quality of food. Issues associated with food security: 15. Natural disaster 16. Cash cropping 17. Lack of education 18. Unequal Distribution of Resources 19. Disease 20. Government 21. War/Conflict Food Security Our aim is that all people (regardless of race, religion, gender or age) have access to safe and nutritious food to maintain a healthy and active life (World Bank, 1986) There are four main components to ensuring food security: 13. Food availability good agricultural productions and marketing to provide enough food in all climates and seasons. 14. Food access – having the money to pay for or the ability to acquire the food; being able to get good†¦ 15. Food use- proper preparation and storage of the food; maintaining the nutritional integrity of the food; fair distribution of the food (gender, food, ethnicity, religion, etc. ) 16. Asset creation –designing ways to maintain the food supply, in case of natural disaster, wars and/or conflicts etc. ; stockpiling, donations, etc. Solutions to Fighting Hunger. 10. Improving nutritional status-e. g. Adding palm oil (contains Vitamin A) to food, fortifying milk with Vitamin D encouraging breast-feeding. 11. Policy changes (worldwide) –e. g. universal declaration of human rights, universal rights of the child. 12. Food Security – focusing on the four main courses of hunger and working with communities to improve availability of quality of food. Issues associated with food security: 22. Natural disaster 23. Cash cropping 24. Lack of education 25. Unequal Distribution of Resources 26. Disease 27. Government 28. War/Conflict.

Gaming and animation industry

Gaming and animation industry Animation Animation or 3D is a big innovation.We can understand animation from the Greek word animare which means to give life to something without. Animation is a series of still pictures that are shown in rapid succession creates the illusion of movement because of persistence of vision, this means the image stays on the retina a fraction of a second longer. If we see many images (24 a sec) they will all link up. There are different types of animation computer games use animation for games such as tomb raider and frogger, the characters and settings are all animated. Cell animation is the process of taking a sequence of images and stringing them together to create movement. It is an old process that is still used today to create animation for cinema, television, and computers. An example of cell animation is in programmes such as superman. Cut out animation is a technique that is quicker than cel. Parts of the body of an animal or person are cut out and coloured, then assembled and reassembl ed into different positions instead of being drawn over and over again. Animation has developed a lot since the 1900s, the first animated feature film was made by Cohl and George Melies that was made in 1918. Indias, gaming, industry, $860, million, and, animation, industry, $1bn, 2012. Indias gaming and animation industrys are the 2 industries which are going at a fast rate. The compounded annual growth rate (CAGR) predicted for animation industry is 22%. For gaming industry it is 53% NASSCOM, animation industry is a $494 million industry in 2008 and at the CAGR of 22% it will be $1bn industry. These are revised estimates where the growth estimates are cut. The global CAGR is estimated to be 10% much lesser than Indias own CAGR. Animation globally will be a $100 bn industry (it is $68 bn in 2008) Key segments in Animation: o Entertainment animation, o Animation education, o Custom content development and o multimedia/web design and VFX o Gaming on the other hand The segments are split as shown below : animation-nasscom Gaming is the fastest growing among the two and probably the fastest growing industry in India. It is $167 million industry in 2008. With an estimated CAGR of 53% it will be $830 million in 2012. Globally it is $21 billion in 2008 and will grow to $53.6 billion in 2012. Key segments in gaming: o Online games, o Massively multiplayer online role-playing games (MMORPG), o Casual, o Mobile games, o PC games o Console games, o Regular and Handheld The segments are split as shown below : gaming-nasscom NASSCOM revised its 2012 forecast for animation industry from USD 1060 million to 830 million and gaming industry from USD 1163 million to 1000 million. Some of the factors which accounted for the revision were the global economic downturn, domestic box office for animation movies not picking up as estimated, End to end skill sets not being developed in the animation services industry. Animation industry in India India is emerging as an outsourcing hub for animation and visual effects with large number of international media companies entering into joint ventures with animation studios in India. The Animation Industry in India though a late starter, is considered as one of the fastest growing segments of the entertainment and media industry. The Animation Industry in India gained significance as an outsourced destination for animation work due to low cost, skilled labour as its many advantages. In the recent past Indian animation companies and animation studios have been moving up the value chain to create their own intellectual property rights with Hanuman, Roadside Romeo, etc. and partnering with international studios to produce animated properties for the global audience.Though a majority of the work done by the animation industry in India is outsourced work, this is expected to change in the future with increased demand from the domestic entertainment industry. The Indian animation industry in 2007 was estimated at USD 0.31 billion and is expected to grow at CAGR 24% to reach USD 0.94 billion by 2012. The Indian animation industry in 2007 was estimated at USD 0.31 billion and is expected to grow at CAGR 24% to reach USD 0.94 billion by 2012. Indian animation industry including market size, growth and key segments. Analysis of drivers reveals that growing demand for animated content in the domestic market, cost arbitrage opportunity in India, improving animation education and increasing character licensing business have helped growth of this sector in India. The key challenges identified include high set-up and production cost, talent shortage and lack of protection of intellectual property. The future trends identified include increasing animation application in other sectors, domestic animation movies earning revenues through international releases and increase in investments and realizations for animated movies in India. Market size and growth rate of animation industry With global players like Walt Disney, Imax, Warner Bros signing contracts with Indian animation companies for outsourcing and co-production, it is expected that the animation industry in India can touch $950 million by 2009 and is expected to grow at a fast pace over the next five years. However, outside the Industry there is scepticism about the pace of growth because of the challenges like piracy, lack of intellectual property (IP) protection rights, acute lack of resources and investments the Industry is facing. In an interaction with Business Standard, KPMG Advisory Services (P) Ltd Director Jaiddep Ghosh said, Although India is the largest media consuming market in the world, only 1 per cent of the US market size which is estimated at $10 billion, so far the animation is concerned, it is currently pegged at $600 million. Commenting upon the industry market size, he said, The Indian market size is extremely fragmented with the top players accounting for 10-15 per cent of the industry turnover. Further, most of the players are direct or indirect off-shoots of the Indian BPO boom. This legacy and low indigenous demand forced most of the players to adopt the outsourcing business model. Prominent players include Toonz Animation, Crest Communication, Maya Entertainment, UTV Toons, Zee, etc. Also, Pritish Nandy Communication has plans for five full-length 3-D animated bollywood films and has signed a $25-million deal with Florida-based animation company Motion Pixel Corporation. Crest Animations has entered into a three-movie co-production agreement with Lions Gate, a major movie studio. Also, animation studio DQ Entertainment has made a pact with US-based Electronic Arts to work on PC games. With these developments, it seems that things will change dramatically in the near future. Further, Walt Disney, Imax, Warner Bros are signing contracts with Indian Animation companies for outsourcing and co-production. Animation needs a much larger investment and longer production circles. However, it has very long shelf lives and content leverage scope. A typical animation movie may take 2 years for completion unlike general movies. Further it is labour intensive, although with the advent of computers, the work has been simplified and is a relief from the days when each frame had to be drawn by hand. It is estimated that the labour may account for 70-80 per cent of the total costs for a 2-D animation production. It is lower for 3-D animation. Further, animation products are expensive to produce, on an average animation costs 5-15 times more than a live product. The key challenges before the industry are piracy and lack of IP protection rights and an acute lack of resources, investment and government support. The slack IP laws and weak enforcement mean that studios can expect leakage of revenue at every stage. Indian animation industry poised for growth Right now, about 300,000 students are undergoing training in animation technology across India. Most of the professionals are still at the entry level, The way the industry is growing, even these 300,000 professionals will not be enough to handle the work load in the coming years. Good times ahead for Animation Industry apirants as Hanuman, Hanuman Returns and now Bal Ganesh the string of successful animation movies is an indication of the fast growth that the Indian animation industry is poised for after the development of some very advanced software. As far as the Indian animation movie production is concerned, a new phase has now started after advanced software has been developed. Technology is key to the growth of the animation sector. India has about 200 animation, 40 VFX and 35 game development studios, but the country needs more workstations to make optimal use of the potential that the industry has. we get trainers from the US and Canada to train our staff and help them understand the current trends in animation in the world market. This ensures that the output is on a par with the acceptable levels for international standards, especially Hollywood.Animation movie making will soon emerge as a self-sufficient industry and attain a full-ledged stature. The Indian animation movie production, however, had a rather shaky start. In 1984, when the renowned artiste Ram Mohan wanted to make an animation movie on the Indian epic Ramayana in collaboration with the Japanese filmmaker Yogo Sako. The movie, Ramayan, executed under Mohans leadership, created a revolution in the international market in that it made the Western world aware for the first time of talent available in India to make animation movies. India saw an outsourcing boom subsequently. But, due to the high cost involved, together with shortage of manpower and technology, animation movie making stagnated after Ramayan was released. Some of them did create story-based animated work, but those were meant only for the advertising commercials. It was only since 2000 that corporate houses set their sights on producing animation movies. UTV was the first corporate entity to plan animated versions of India Book Houses popular Amar Chitra Katha series in the 1990s. But the project did not get off the ground. A decade later Percept Picture Company (PPC) brought to India its Hanuman series of animation features Hanuman and Hanuman Returns. At a one-day conference on animation and gaming in Chandgarh recently, Punit Vatsayan, managing director of Mobera Systems Pvt. Ltd., said the Indian animation and gaming industry is projected to reach the $1 billion mark by 2010 from the current combined revenues of $402 million. Navin Gupta, chief operating officer of the Maya Academy of Advanced Cinematics (MAAC), a Mumbai-based animation training institute, said the Indian animation industry is still hard-pressed for skilled manpower. Made on a budget of about Rs.15 million, PPCs first animation movie Hanuman went on to earn Rs.70 million for the corporate entity. PPC followed it up with Hanuman Returns. Shemaroo in another Indian company that feels animation is good business. It has set up its own animation studio to create animation movies in-house. Though Shemaroos maiden animation attempt, Bal Ganesh, did not see the success of PPCs Hanuman and Hanuman Returns, it scored in terms of quality. Animation movie can be made here 15 times cheaper than the cost of a Hollywood production. Supply chain governance and outsourcing in animation As a result of all the potential of the animation market, the governance of animation production (i.e., where decisions on the supply chain) is dictated by the institutions which control whether content is produced and how it is distributed. Increasingly, these two aspects are connected. In the US, the distribution of animation is essentially controlled by the large TV channels such as the Fox Network, the specialized channels such as Nickleodeon and Cartoon Network, the larger distributor/studios or other content providers such as Disney. It is only when a production studio gets large and well-known enough that it can effectively dictate its own future. Since most animation series are carried by TV studios, and since these studios may be in the broadcasting rather than production business, they rely heavily on contracting with creative talent of outside production studios. Specialized animation channels, and previously Fox, usually keep some internal pre-production and postproduction operations, and sometimes even hold onto the production internally. That is, they have their own creative talent, either for developing animation in-house, or for spotting or identifying concepts in the conceptualization and preproduction phase, which are then â€Å"outsourced† to animation studios.Post-production is often done in-house as well since it is really a follow-up stage that ensures that production meets the preproduction specifications. In contrast, the recent 3D movies have largely not been outsourced. The reasons for this will follow as we examine the creative production process for Pixar in more detail. Unlike animation, the film industry has outsourced their computer graphics (CG) effects for the most part. This is partly because of the flexibly specialized nature of film production, which allows outsourcing, and partly because of the fact that the film industry has traditionally been dependent only on physical assets such as actors and locations. Increasingly, however, computer graphics effects are becoming more and more useful in film, blurring the line between film and CG or CGI animation. No where was this more evident than in the Lord of the Rings trilogy: All three movies used CG effects extensively for the main battle scenes, redefining the notion of what assets are needed for epic scenes or to define a movie. Supply chain governance and outsourcing in animation As a result of all the potential of the animation market, the governance of animation production (i.e., where decisions on the supply chain) is dictated by the institutions which control whether content is produced and how it is distributed. Increasingly, these two aspects are connected. In the US, the distribution of animation is essentially controlled by the large TV channels such as the Fox Network, the specialized channels such as Nickleodeon and Cartoon Network, the larger distributor/studios or other content providers such as Disney. It is only when a production studio gets large and well-known enough that it can effectively dictate its own future. Since most animation series are carried by TV studios, and since these studios may be in the broadcasting rather than production business, they rely heavily on contracting with creative talent of outside production studios. Specialized animation channels, and previously Fox, usually keep some internal pre-production and postproduction operations, and sometimes even hold onto the production internally. That is, they have their own creative talent, either for developing animation in-house, or for spotting or identifying concepts in the conceptualization and preproduction phase, which are then â€Å"outsourced† to animation studios.Post-production is often done in-house as well since it is really a follow-up stage that ensures that production meets the preproduction specifications. In contrast, the recent 3D movies have largely not been outsourced. The reasons for this will follow as we examine the creative production process for Pixar in more detail. Unlike animation, the film industry has outsourced their computer graphics (CG) effects for the most part. This is partly because of the flexibly specialized nature of film production, which allows outsourcing, and partly because of the fact that the film industry has traditionally been dependent only on physical assets such as actors and locations. Increasingly, however, computer graphics effects are becoming more and more useful in film, blurring the line between film and CG or CGI animation. No where was this more evident than in the Lord of the Rings trilogy: All three movies used CG effects extensively for the main battle scenes, redefining the notion of what assets are needed for epic scenes or to define a movie. Indias Advantages in the Animation Industry Indias attractiveness as an animation hub lies in the presence of an English-speaking workforce, high-quality software engineers, a large pool of creative talent, good studios and low costs. The cost of producing a 30-minute 3D animation programme in India is US$60,000 compared to US$250,000-400,000 in the United States and Canada. India has a cost advantage compared to the Philippines, which is another low cost producer of animations. The average monthly salary of an animation professional in India is US$600 compared to US$1,000-US$1,200 in the Philippines. The cost of outsourcing one hour of animation work to India is estimated to be 30% to 40% of the corresponding costs in leading animation centres in Korea, Taiwan and the Philippines. Indias advantages in low costs have been exploited by many multinational firms and production studios. The advent of digital animation coincided with the liberalization of the Indian economy and India offered the benefits of lower production costs, strong creative and technical skills and a large English speaking population. This has led to the development of state of the art animation studios in several Indian cities, and these studios are collaborating with global entertainment companies. Main characteristics of animation Animations for Education Educators are enthusiastically taking up the opportunities that computer animation offers for depicting dynamic content. For example, PowerPoint now has an easy-to-use animation facility that, in the right hands, can produce very effective educational animations. Because animations can explicitly depict changes over time, they seem ideally suited to the teaching of processes and procedures. When used to present dynamic content, animations can mirror both the changes in position (translation), and the changes in form (transformation) that are fundamental to learning this type of subject matter. In contrast with static pictures, animations can show temporal change directly (rather than having to indicate it indirectly using auxiliary markings such as arrows and motion lines). Using animations instead of static graphics removes the need for these added markings so that displays can be not only simpler and less cluttered, but also more vivid, engaging, and more intuitively comprehended. In addition, the learner does not have to interpret the auxiliary markings and try to infer the changes that they summarise. Such interpretation and inference may demand a level of graphicacy skills that the learner does not possess. With animated depictions, information about the changes involved is available to be read straight from the display without the learner needing to perform mental animation. Animations Facilitate Learning It seems that animations should be ideal for presenting dynamic content. However, research evidence about the educational effectiveness of animations is mixed. Various investigations have compared the educational effectiveness of static and animated displays across a number of content domains. While there have been some findings that show positive effects of animations on learning, other studies have found no effects or even negative effects. In general, it can be concluded that animations are not intrinsically more effective than static graphics. Rather, the particular characteristics of individual animations and how they are used play a key role in the effects that they have on learning. Animations Make Learning Faster Well-designed animations may help students learn faster and easier. They are also excellent aid to teachers when it comes to explaining difficult subjects. The difficulty of subjects may arise due to the involvement of mathematics or imagination. For instance, the flow$ of electric current is invisible. The operation of electric circuits is difficult for students to understand at the beginning. With the aid of computer animations, learning and teaching might become easier, faster and amusing. Educational Effectiveness It seems that when the subject matter is complex, learners may be overwhelmed by animated presentations. This is related to the role of visual perception and cognition in human information processing. Our human perceptual and cognitive systems have limited capacities for processing information. If these limits are exceeded when using an animation, learning may be compromised. For example, the pace at which the animation presents its information may exceed the speed at which the learner can process it effectively. Youll probably find it quite demanding to work out exactly whats happening in the accompanying animation (part of a pumping system) for this reason. But the solution is obvious: slow the animation down and accompany it with a written explanation. It is unlikely that superior learning is achieved by thoughtlessly substituting animation for a static graphic but by having it accompany textual explication. Another suggestion for addressing such problems is to provide user contro l for the learner over how the animation plays. User controllable animations allow learners to vary aspects such as the playing speed and direction, labels and audio commentary to suit themselves. Perceptual Salience versus Thematic Relevance Complexity of the subject matter may not be the only reason for difficulties that learners sometimes have with animations. It seems that problems can also arise from the perceptual effects of such presentations. In a poorly designed animation, the information that learners notice most readily in the animation may not be the information that is of greatest importance. Conversely, information that is relatively inconspicuous may be very important. You can see an example of this in the top right hand corner of the accompanying animation. Tucked away here is a small grey-coloured valve whose subtle movement lets air into this pumping system (which is where the bubbles come from). However, its nowhere near as noticeable as the big, more central, orange-coloured valve that is going up and down so obviously. The point is that animations should not appear in a vacuum and most will require accompanying explanation. Obviously, perceptibility of information does not necessarily correspond with its actual relevance to the learning task to be performed. Features of the animated display that are most conspicuous because of their contrast with the rest of the display are not always the best place for learners to direct their attention. In other words, there can be a poor correspondence between the perceptual salience (noticeability) of a feature and its thematic relevance, and an accompanying text is needed to correct this. The Top Ten Animation Companies in India 1. Toonz Animation India, is based in Thiruvananthapuram and has to its credit the successful series â€Å"The Adventures of Tenali Raman†. The team here is also working on a full-fledged feature film called Tommy and Oscar which is a 2D /3D combo project. This is apart from completing work for the Italian producer Rainbow Productions; a 2D television series called Will o the Wisp (26 X 6 min) for Animoon Plc, United Kingdom and a big-budget 3D television series for major a US broadcaster. This company has tied up with First Serve International to form First Serve Toonz. 2. Pentamedia Graphics, Chennai is a subsidiary of computer software company Pentafour. It is best known for its animated 3D film using the â€Å"motion capture† technique, Sindbad: Beyond the Veils of the Mists. 3. Maya Entertainment, Mumbai has been doing outsourced work for a while now and has done the special effects for The Mummy and Stuart Little. It is also working on animating short films starring a character called Wabo, to be used by the United Nations to educate worldwide audiences on the importance of fresh drinking water. 4. UTV Toonz, Mumbai is the animation division of UTV Software Communications and is one of the top ranking studios dealing in flash as well as traditional animation. It has bagged a US$10 billion deal with an American company for outsourced work. Other assignments for international clients include like two Dutch deals to produce a musical cartoon series called â€Å"ClubNow!† and a fantasy series â€Å"The Donz†; a project with Cinegroup of Canada for the images for a sci-fi series. They are also working with companies in Scotland and Luxembourg for the development of series like â€Å"Clootie Dumpling† and â€Å"Snow Queen†. It will also be working on â€Å"Kong: The Next Generation† for New York-based BKN New Media. 5. Heart Entertainment, a 2D animation studio is yet another big name in the animation sphere, which is doing a lot of outsourced work. Among the animation featured in its portfolio are Warner Brothers Histeria, Tommy Nelsons Crippled Lamb and Little Dogs on the Prairie. It also has to its credit some work done for Walt Disney. 6. Padmalaya Telefilms, Mumbai is a unit of Indias largest listed media firm, Zee Telefilms. It is expected to make 104 cartoon episodes for US$ 14 million and distribute Mondos library for US$ 15 million. It has also inked some deals with British animation companies like Mallard Media and Ealing Animation. 7. Nipuna Services Ltd, a division of Satyam Computer Services, has recently bagged a project worth US$ 8 billion from 4K Animation GmbH, a German animation company. This assignment is among the biggest deals struck by an Indian BPO in the animation space. It is also doing significant work for a New Zealand based company called Applied Gravity. The work includes animatronics models for New Zealand Theme parks as well as an animatronics dog for Animal Planets series K9 to 11. 8. 8. Jadoo Works, Bangalore is working on an animated film series Lord Krishna and the crime caper Bombay Dogs. It has done work for US animation studios like Wild Brain and Guardian Angel Animation (GaGa). 9. Crest Communications, Mumbai, is a leading 3-d animation company and does a lot of work for American Studios. It came into limelight in 2002, when it won an Emmy for animation production work done for the animated series â€Å"Jakers: The Adventures of Piggley-Winks†. It is also to work on three features for Lions Gate Family Entertainment. Crest is also expected to produce and release â€Å"Sylvester and the Magic Pebble† based on the story by William Steig the creator of †Shrek†. 10. 10. Silvertoon Studio, Mumbai, is engaged primarily in subcontract work for U.S., French, and British studios, using digital ink, paint and compositing system. Challenges to Growth of Indias Animation Industry While it is true that Indias animation industry is growing at a remarkable pace, the fact remains that this growth is largely a result of the mushrooming of â€Å"studios-for-hire.† In animation feature films, for example, while Indian companies carry out the animation work, most of the writing, character design, and storyboarding are done abroad. India is yet to become a successful player in concept creation, the high value-adding segment of the industry which remains a preserve of western firms. Indias advantages of low costs in this industry will be too short-lived, and sooner rather than later, the country will have to start developing its own intellectual property. There are several challenges faced by the Indian animation industry. Lack of Finance Indian animation firms cannot match their western counterparts in financial strength. It is pointed out that state support in the form of tax holidays is crucial for success in the animation business. Canada, for example, offers major incentives to its studios for developing animation products. However, financial institutions in India have not been much forthcoming in funding projects in animation and interactive media. The long gestation period before fruition of projects discourages potential investors. This can be a major hurdle, and it has, in fact, led to the stoppage of a few production ventures. For example, Jadooworks had to stop production of animated epic of Krishna due to technical problems and lack of funding. The firm was supposedly on the verge of bankruptcy and this has led to the retrenchment of about Interestingly, Jadooworks is the same firm which drew appreciation from 250 workers.Thomas Friedman in an article in February 2004 for employing traditional artistes and transforming their skills to computerised digital painting he was arguing that globalisation can have beneficial impact on traditional artists. The experience of Jadooworks underlines the fact that it is still too ambitious for Indian companies to single-handedly enter into animation projects. Even a small project in the animation industry entails a budget of US$30 million, which is not affordable for Indian firms. International Attention Tata Elxsi Visual Computing Labs (VCL) in India tied up with Prologue Films in the United States to design the computer generated graphics for display at the academy awards in March 2004. This fact is not very well known. What this highlights is another challenge faced by the Indian animation industry attention at the national and international level. While Indian animation companies do contract work for western firms, the entire credit, including ownership of copyrights, for the work goes to the western firm. Paucity of Physical and Legal Infrastructure As per the recommendations by a NASSCOM study, improvement of animation studios and better training for Indian animators are important for Indias long term success in the animation industry. India should develop an organized animation sector and also frame suitable laws and copyright rules. The infrastructural facilities have to be improved to attract more foreign investment and to enhance the efficiency of the industry. Also more emphasis has to be placed on the domestic industry as the domestic demand for animation in the entertainment; gaming and computer sectors are expected to grow multifold. Need For Training There are no academic institutes like Indian Institutes of Technology, Regional Engineering Colleges, Polytechnics, etc., churning out animators by the thousands. What we have are only fine arts schools which teach the fundamentals but not the technical skills required for production, points out K. Chandrasekhar, General Manager, Media Works, Tata Elxsi. According to him, this is a major drawback for the industry in India. Education in new media has to be embedded into the mainstream curriculum. Students have to realise that they can have a lucrative career as animators, and the government as well as educational institutions have to start programmes for their career development. The animation sector will benefit greatly by giving encouragement to the community of traditional artists as much as to technically trained professionals. In other words, integration of the rural and urban talent will prove highly beneficial. Also, NASSCOMs President Kiran Karnik believes that there is a need for an animation academy to build a steady inflow of animation professionals in the industry. NASSCOM extended its help to the government for framing the curriculum and also w